Platform

Marketing

Create and send branded email campaigns using the contacts and catalog content already in Art.Industries. Announce an exhibition, launch a collection, introduce a publication, follow up after a trade show or send a regular newsletter without moving your mailing list into a separate platform.

Campaigns

Bring catalog content into the campaign

Choose artworks, editions, books, furniture, clothing or other products from Inventory Manager and add them directly to an email. Images, titles and descriptions come from the catalog, and any saved language versions can be used for the audience receiving the campaign.

Make every email look like you

Create campaigns using your own logo, typography, colors and images, then combine text, links and catalog content in layouts you can return to and reuse. Whether you are introducing one new object or presenting a complete collection, the email carries the identity of your business.

See who opened it and what they clicked

After a campaign is sent, see who opened it, which links and works they clicked and who replied. That activity is added to each contact’s record, so the next conversation starts from what actually caught their attention, while consent and unsubscribe preferences stay in place.

Reach the right audience and see what caught their attention

Build audiences using your contacts’ interests, previous purchases, location, event attendance or other saved information. After a campaign is sent, analytics show who opened it and which links they followed.

Everything included

Everything in Marketing

Content

  • Works, editions, books, furniture and products from Inventory Manager
  • Images, titles and descriptions from the catalog
  • Saved language versions for each audience

Design

  • Your logo, typography, colors and images
  • Text, links and catalog content together
  • Layouts you save and reuse

Audiences

  • Interests
  • Previous purchases
  • Location
  • Event attendance
  • Other saved information

Results and care

  • Who opened each campaign
  • Which links they followed
  • Unsubscribes and consent kept on each contact
  • Import your list from a spreadsheet or another tool
Answers

About Marketing

Do I still need a separate email marketing tool?

No. Campaigns are written, designed and sent from Art.Industries, using the contacts and catalog you already keep there. Your mailing list does not have to live in another platform.

Can I bring in my existing mailing list?

Yes. Import your contacts from a spreadsheet or an export from your current tool.

How are unsubscribes handled?

Unsubscribe and consent preferences are kept on each contact and applied to every future campaign automatically.

Can I reuse a layout?

Yes. Save the layouts you use often, such as an exhibition announcement or a monthly newsletter, and start the next campaign from them.

Something we haven’t answered about Marketing?

Ask us anything about Marketing. We reply by email.

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